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More Info About The Book:

Marketing doesn’t have to be a mystery. That’s the simple premise behind Don’t Buy A Duck! Stop Wasting Money And Only Do Marketing That Works by Derek Champagne. Over a fifteen-plus-year career in the marketing space, Champagne has amassed a treasure trove of knowledge about branding and marketing, and he shares his sometimes candid, often chuckle-worthy, and always clear advice with his readers here. Starting with his own tale about how he learned the consequences of good money poorly spent (spoiler alert: it involves a yard sale, a station wagon, and a confused and frightened duck named Quackers), Champagne breaks down the mystery of marketing, one question at a time. Covering a thorough overview of the crisis points that strike fear into the hearts of startups and gold-standard companies alike, Champagne offers solid solutions that promote strategic thinking and consistent execution. If you’ve ever wondered how to stop wasting money, time, and energy; if you’ve ever felt lost, in need of a roadmap; if you’ve ever wanted to get folks in the door and dollars in the drawer—you’ve opened the right book. 

About The Author:

A true entrepreneur from an early age, Derek Champagne has always been interested in fostering connections and finding an audience, in both the marketing and music fields. Now CEO of The Artist Evolution, a marketing, design and practice management firm he founded in 2007, Champagne helps businesses of all budgets design and implement marketing strategies that work.

He’s developed and managed brands and marketing campaigns in multiple industries from start ups to household names. He has pioneered marketing strategies in the medical and dental communities, and has used his twenty-plus years of advertising, branding, and marketing experience to build a formidable business.  He is a frequent guest lecturer at business conventions and college business marketing classes covering marketing and social media subject matter.

Champagne is endorsed by the ASDA as a trusted marketing resource, and he is an advisory board member and a guest contributor for national publication, Dental Entrepreneur Magazine. He is a frequent guest lecturer at business conventions and college business marketing classes covering marketing and social media subject matter. Champagne is also a nationally published musician who has made musical contributions to the soundtracks of television shows on ABC, MTV, Bravo, Oxygen, and the E! Channel. 

When he’s not making music or marketing strategy, he enjoys volunteering for non-profit organizations in his home state of Arkansas, spending time with his wife and two children, playing his guitar, enjoying the occasional game of golf, and staying actively involved in his church.