Engaging Authentic Brands through Sonic Branding!
Brands are reaching out to their customers using authentic emotional and engaging message and interaction that appeal to all senses: Sight, Touch,Smell, Taste and Hearing. Out of these, SOUND & HEARING has and continues to be a major force in marketing, in movies, TV, radio and by word of mouth. Music takes it to another level in terms of recall, recognition, persistence and emotional appeal. This is why the sonic movement in branding has been adopted by many of the most powerful brands in the world. But music branding is not limited to large brands: all companies large and small, artists, musicians and music industry professionals can build emotive, engaging and authentic brands by working together.
Why music and sound?
Music is the most meaningful, authentic and universal way to communicate in the world. "Music has more ability to activate more parts of the brain than any other stimulus" (Alive Inside).
Brands are seeking inovative way to use music and sound to convey an authentic message that builds lasting emotional and personal relations for their consumers. However, do they understand each others language when partnering together?
The Book is a Guide for both artists and brands on understanding the importance of music in branding and a Guide to building authentic brands with sonic branding stratgies & partnerships. Our membership site will be a place where brands and bands can mingle and connect.